What is Digital Marketing?

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.

Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.

Most experts believe that ‘digital’ is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behaviour. For example, it requires companies to analyse and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on. 

Financial Times

Small businesses are able to maintain a competitive business advantage today.

Through a variety digital marketing resources and a combination of strategies business can keep their current client base and generate new customers through a series of digital marketing strategies. Web Design, Social Media, and Email Distribution are just some of the services businesses need today in order to remain competitive. User generated content is also a large contributor and a primary reason new customers will be attracted to your business.

Digital Marketing services regularly provide the best Return On Investment in comparison to other popular mediums from the past, i.e. Television, Radio, or Newspaper. Our commitment to your business involves assisting in the establishing or re-establishing the digital presence your customers are looking for. We understand small business owners where many hats and that’s why we’re to guide you through the process. There are a variety of phases in your digital marketing plan. So, let’s get started!